Is a brand of the most important assets owned by companies or services, leading to the establishment of a solid relationship between producer and consumer. In the definition of a business dictionary, a brand is a commitment by ensuring consumers’ trust and loyalty to their products or services. The corporate image shortens the benefits of the company and its brand and products in addressing the emotional and mental aspects of consumers.
Small and medium enterprises generally prefer to promote a business, while large companies tend to promote commercial products (or mix the product and the enterprise together). The decisive factor in choosing the method is investment for the future.